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For Founders & CEOs

A seasoned sounding board who has walked the same road.

Founder or CEO, the top seat is a lonely one, you carry the vision, the risk and the decisions, often with no one to think them through with honestly and off the record. I've been the founder and the CEO, with my own money on the line, so I understand it. I'll be the experienced, candid growth partner in your corner, from first idea, through pivot, to running a growing company. Just Start!

Zed at a Wimbledon crossing where the signal reads START
How I help

So here is what a candid partner who has sat in your chair actually gives you:

Clarity and help on the issues that keep you up at night
Your purpose identified and aligned with your success journey
Your business model validated before you spend your money building it
The precise market and ideal clients that will actually buy, found
Compelling value propositions that win real customers, not nods
A commercial direction and executable action from day one
One honest voice and counsel when there’s no one else to ask

Unlike an aloof adviser who hands you a complicated boilerplate framework, leaves you to it, then charges you for all your own work, I’ve built and scaled ventures with my own skin in the game, so you get action and judgement that’s been lived, not theorised.

I’ve done it before

As Founding CEO I built New Horizons’ Computer Learning Centres UK & Ireland from a £0 start-up to Series A, raising £8M, growing to £12M and 250+ people in four years. Since, I’ve helped founder clients move from ideation to Series A and beyond across multiple sectors, seeing it from both lenses, owner and investor.

Client Story
In their words
Working with Zed has given us a solid foundation to build a more professional and growth-oriented consulting business. We now know exactly what we're selling and who we're selling it to, and have the tools to do it.
Susan & Sebastian MoritzSusan & Sebastian Moritz · Co-Founders, Moricon Consultants
STARTRISK-FREE.

I collect nice people. Some become clients. All become friends.

Common questions
Is it too early to work with you?
Usually the opposite, the earliest calls are the highest-leverage.
What would we do first?
Pressure-test the model and the market before you spend on building.
How is it priced?
A fixed-scope sprint or a light retainer, agreed upfront.