Practical, no-jargon pieces for founders, CEOs, boards, portfolio professionals and investors. Filter by the seat you are sitting in.
None of it is theory. Each piece comes from a question I have been asked enough times that it was worth writing down properly, usually by a founder, a chief executive or a board weighing something up and wanting a straight answer rather than a brochure.
Read whichever one matches the chair you are sitting in. Then, if it helps, come and argue with me about it.
Zed
6 pieces
Why purpose, hypothesis, market, personas and propositions must come before product-market fit and go-to-market.
Read →4 min read SalesTurning contacts and pipeline into repeatable revenue without templated volume outreach.
Read →3 min read ExecutionDiagnosis is not delivery. How a focused ninety days turns a plan into real traction.
Read →3 min read LeadershipIt is not a budget question. The test is whether the work in front of you has an end, or never does.
Read →4 min read BoardsMost appointments are decided on CV and chemistry. Neither predicts whether the seat will be worth it.
Read →5 min read Portfolio lifeWhy the breadth of a portfolio career is the value rather than the confusion, and what curating it takes.
Read →4 min readNothing here for that seat yet. More is on the way, or just ask me directly.
